With $62.5M in debt financing, Road Runner Media puts digital ads behind commercial vehicles – TechCrunch

If Southern California-based Road Runner Media succeeds, you’ll begin seeing much more advertisements while you’re driving.

That’s on the grounds that the startup is putting computerized screens on the rear of specialists’ vans, conveyance vehicles, transports and other business vehicles. Those screens can show the two advertisements and fill in as a brake light — as per author and administrator Randall Lanham, the brake light usefulness is required in case you’re returning a sign on the of a vehicle.

“The way we take a gander at it, we are a computerized brake light,” Lanham said. Indeed, the brake light is showing advertisements, however “the driver contacting the brakes intrudes on the promotion.” (The sign can likewise demonstrate turns, switching and crisis flashers. You can see a model promotion in the picture above, and genuine film in the video below.)

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To seek after this thought, Lanham (who depicted himself as a “recuperating lawyer”) enrolled Chris Riley as CEO — Riley’s experience incorporates quite a long while as CEO of PepsiCo Australia and New Zealand. What’s more, the organization declared for this present week that it has gotten $62.5 million in the red financing from Baseline Growth Capital.

The thought of putting advertisements on moving vehicles isn’t new. There are, obviously, promotions on the highest points of taxicabs, and new businesses like Firefly are likewise putting advanced signage on top of Ubers and Lyfts. Be that as it may, Riley said Road Runner’s ruggedized, high-goal LCD screens are altogether different, because of their size, quality and placement.

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“[Taxi-top ads] don’t have the tone, the splendor, the lucidity,” he said. “We can run a genuine video promotion on the screen.”

Riley additionally said the advertisements can be focused on dependent on GPS and season of day, and that the organization in the end intends to include sensors to gather information who’s really seeing the ads.

As for worries that these enormous, brilliant screens may divert drivers, Lanham contended they’re really drawing in driver’s eyes to precisely where they ought to be, and making a brake light that’s amount more enthusiastically to ignore.

“Your eyes are attached not too far off, which is the thing that the [Department of Transportation] needs — rather than on the floor or the radio or straightforwardly off to one side or right,” he said. “That is the place where your most secure driving happens, when your eyes are up over the dashboard.”

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In truth, Lanham said he’s “extremely energetic” about the organization’s central goal, which in his view will make streets more secure, and is making a stage that could likewise be utilized to spread public help messages.

“We can retrofit any vehicle and make it more secure on the expressways,” he added. “I truly, genuinely accept that we will save lives, in the event that we as of now haven’t.”

The organization says it as of now has 150 screens live in Atlanta, Boulder, Chicago, Dallas and Los Angeles, with plans to dispatch separates Philadelphia and Washington, D.C. in March.

 

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